It is Word of Mouth

phonecallinviteFollowing the 11:15 service yesterday, I was approached by one of our dear senior ladies who shared the excitement of the morning due in part to a large number of baptisms. Here’s the question she asked, “What program or ministry got them here?” Great question, I thought. Cool Spring is an engaging church. We attract a lot of participants though recreation and children’s ministries among others. But, as I thought about each person that had been baptized earlier, most were there because they knew someone at Cool Spring. In other words, it was the personal invite and relationship that made the difference.

As a church, we do relatively little media advertising. Our marketing is primarily word of mouth. It is typically not a program or ministry that gets someone in the door, it’s who you are as you live sent every day. Keep up the good work. Continue to invite; continue to live sent every day right where God plants you.